Privacy Policy

Privacy Policy

Privacy Policy

This Privacy Policy explains how FortunatePaws ("we", "our", or "us") collects, uses, stores and shares your personal information when you visit our website, make a purchase, or otherwise interact with us.

Collecting Your Personal Information

When you visit our website, certain information is automatically collected about your device. This may include your web browser, IP address, time zone, and information collected through cookies and similar technologies. As you browse our website, we may also collect information such as the pages you visit, products you view, search terms, and how you interact with our website. This information is referred to as Device Information.

We collect Device Information in several ways:

  • Cookies are small data files placed on your device that contain an anonymous unique identifier. If you do not wish to accept cookies, you can disable them through your web browser settings.
  • Log files record actions that occur on our website and may collect information such as your IP address, browser type, internet service provider (ISP), referring and exit pages, and time stamps.
  • Web beacons, tags and pixels are electronic technologies used to understand how visitors interact with our website and advertising.

We use cookies and similar technologies to personalise your experience, remember your preferences, analyse website traffic, measure advertising performance, and support features such as shopping cart recovery. You can control or disable cookies through your browser settings, although doing so may affect the functionality of our website.

When you place an order through our website, we collect information including your name, billing and shipping address, email address, phone number, and payment information. Payment details are processed securely through our payment providers, such as PayPal or other supported payment gateways.

Throughout this Privacy Policy, both Device Information and Order Information are collectively referred to as Personal Information.

How We Use Your Information

We use your Personal Information to:

  • Process and fulfil your orders.
  • Arrange payment processing and delivery.
  • Provide invoices, receipts and order confirmations.
  • Contact you regarding your order where necessary.
  • Detect and prevent fraudulent or suspicious activity.
  • Improve our website, products and services.
  • Analyse website performance and marketing effectiveness.
  • Send marketing communications via email or SMS where you have provided your consent.

SMS Marketing

If you choose to opt in to receive SMS marketing from FortunatePaws, we may send you text messages relating to your orders, abandoned carts, promotions, product updates and other marketing communications.

By providing your mobile phone number and consenting to receive SMS messages, you agree to receive recurring automated marketing text messages. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier.

You can opt out of SMS marketing at any time by following the unsubscribe instructions included in our messages or by contacting us at admin@fortunatepaws.com.

We use trusted third-party service providers, including Klaviyo, to manage our SMS communications.

Abandoned Cart Messaging

Our website uses cookies and similar technologies to keep track of the items you place in your shopping cart, including when you leave the website without completing your purchase.

This information may be used to determine when to send abandoned cart reminder messages by email or SMS where you have provided your contact details and consented to receive these communications.

SMS Consent and Third-Party Data Sharing

We do not sell, rent or share your mobile phone number or SMS marketing consent with third parties or affiliates for their own marketing purposes.

Your SMS opt-in data and consent are used solely for providing FortunatePaws communications and are only shared with trusted service providers who assist us in delivering these services on our behalf.

Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for their own marketing purposes.

Sharing Your Information

We share limited Personal Information with trusted third-party service providers that help us operate our business and fulfil your orders. These may include:

  • Shopify (our ecommerce platform)
  • Australia Post and other delivery providers
  • Payment processors such as PayPal
  • Google Analytics (website analytics)
  • Meta and Google (advertising and remarketing)
  • Klaviyo (email and SMS marketing)

These providers only receive the information necessary to perform their services on our behalf and are required to protect your information.

We may also disclose Personal Information where required by law or where necessary to protect our legal rights.

Data Retention

Once an order has been placed through our website, we retain your order information and contact details for our business records unless and until you request that we delete your information, where permitted by law.

To request deletion of your personal information, please contact us at admin@fortunatepaws.com.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal obligations or operational requirements. Any updates will be published on this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to request access to, correction of or deletion of your personal information, please contact us at:

Email: admin@fortunatepaws.com